Your personal brand needs to be visible in your business. Here's why.
One of the mistakes I see some business owners make, and I made this huge mistake when I started my copywriting business, is hiding behind their business.
I made the mistake of hiding behind the business and not developing my own personal brand. I think now of how much money I must have left on the table.
When I set up my first company website, I didn't even say that I was the founder of the company, that I was involved in the company in any way. There was no picture of me on the website, there was no information about me, my name wasn't there and as a result, my company blended in with every other agency that was out there.
I was the greatest asset in my company at the time and people were buying my services because of me not the company. I was successful in spite of myself! But you may not be so lucky.
So I would really urge you, if you're starting out your business, to set up your own personal brand as well as the brand for your company. The reason for doing that obviously is it can help you sell for the business because when you're starting off, you will be the business. So you will be the brand of the business as well.
Having a personal brand separate from your company brand helps to open up opportunities to you in the future and you can enter deals not related to your company brand but that gel with your personal brand. Your company may or may not always be around, but your personal brand is here to stay. Develop it.