We are all battling the Covid-19 virus in this first half of 2020. It’s not a turn of events many of us envisaged and fleeting hopes that it would resolve in a few weeks have proved unfruitful.

Different countries have taken their own approached to controlling the spread based on their demographics and size, but all have eventually come to the conclusion that a long period of isolation is the way to stop the spread.

The UK govt call of Stay Home. Protect the NHS. Save Lives. has largely been obeyed over the last 3 weeks. And it seems to now be working.

Where I live in Singapore, cases were easily contained at the beginning so no lockdown was applied but rather social distancing imposed. But with the return of infected citizens to the country, tracing proved more problematic and isolation measures have now been imposed.

Today is my fourth day in lockdown and I’ve been using the time to slow down and take stock of my priorities, what really matters in life, and am also starting to prepare my business for its next wave of growth.

Here are my observations:

  • I am luckier that a good number of business owners facing the probability of losing their business unless government support measures stretch far enough to make a difference. Unlike some, which have been asked to close their brick and mortar stores indefinitely, my business is completely online and has been for over two years. I embraced the cloud, my team work from home and all communications are made through highly effective project management software. I can talk to clients via online meetings. So it’s business as normal for me as I don’t need to change anything I do. Or it should be …

  • HOWEVER, because so many other businesses have NOT prepared for the lockdown, have NOT digitised their operations or embraced allowing staff to work from home, or brought retail online, or digitised and automated their systems, their business has ground to a halt, and the knock-on effect is that mine has too as enquiries have slowed to a trickle, and most of those are actually others promoting their wares through my forms made for enquiries only!   Grrr!

  • I’ve noticed a tendency to make do with what we’ve got. I’m cooking recipes I’d never have done before just to work with what’s in the pantry. I’m much more appreciative of the simple things and grateful that we can still get food, and basic necessities.


  • I’ve also evaluated how much I spend normally compared to what I’m spending in lockdown (not much obviously!) and come to the conclusion that I spend far too much on stuff that really doesn’t matter. My transport costs have gone to zero too as I walk if I go out, or I stay in. Meetings in person with clients has stopped and virtual meetings have become a norm. And I intend to try to reinforce this when things turn to normal too.

  • But most importantly, I’m using this time to get my online training and coaching business off the ground. Ideas have been coming to me left, right and centre and it’s a little overwhelming what to start on first. The possibilities and the opportunities are endless! There is so much I can teach and I’m so excited to get this all launched!

See what’s coming and get updated once my programmes launch!

Ange Dove is an author, mentor and master copywriter. The founder of content creation agency, Proof Perfect, Ange is also known as Your Business Transformation Fairy Godmother and coaches business owners to MarketSMART.