As a business owner, you need a driving force and an ultimate "why" for what you are doing. For me, it's my family. Firstly to make sure they are financially cared for but also, for my kids, to provide a role model for them so that they know they have options in life. They can work for a company or they can set up their own. At least they have the role model there, so the rest is up to them.
I don't want to limit their thinking in any way.
As sheer coincidence (well it wasn't my doing), both of my children have chosen a path in communication. My son is currently in his second year of studies in university studying Communications and my daughter has just finished a visual commications and multimedia course at poly, specialising in animation.
Proud mum 🙂