How to write copy that resonates

Today I want to give you a little copywriting tip around how to write copy that resonates with your target audience.

First of all you need to identify who your target audience is.

Next, you need a way that you can communicate with them on a mass level where you can send them a survey. Send your target audience a survey, asking them to answer questions on their needs around what it is that you’re selling, whether it’s a product or a service.

Find out what their pain points are. Find out what’s missing for them. Find out what it is that they desire, what they think will solve the problem.

The results you get back will tell you how they perceive their problems and their desired solutions in THEIR language, in the way that they would normally talk about these issues.

This is absolutely gold for you as a marketer.

It’s so important that you speak to your customers in your copy using the language that they would use themselves. Once you start doing that, people will resonate with your message and this should show up as higher conversion rates in your sales.

I hope this is a good little tip that you can use to really understand your customers and write copy in their language. 

Ange Dove is an author, mentor and master copywriter. The founder of content creation agency, Proof Perfect, Ange is also known as Your Business Transformation Fairy Godmother and coaches business owners to MarketSMART.

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