How to Run Google Ads - No Experience Needed

Ange Dove (00:01)

Welcome to your the boss podcast show and today I have my special guest with me today David Porquery from Groas. So David, welcome to the show.

GROAS (00:11)

Thank you, it's a pleasure to be here.

Ange Dove (00:13)

Yeah, it's great to have you here. So, David, just explain to everyone listening or watching here just who you are, what you do, what do we need to understand about you as we go into this conversation?

GROAS (00:26)

Sure, So I'm David, founder and CEO of Groas. We've built the world's first fully autonomous, you can call it system, I guess, that scales Google Ads. Prior to that, I used to work in private equity, also a little bit of venture capital, and also had done various other businesses whilst growing up, but Groas has been the one that has talked the most. So that's where I'm at.

Ange Dove (00:52)

That's where your passion lies at the moment, right? Okay, just taking it back a little step, just explaining about how you got started in the entrepreneurial journey, because I think people will be listening to this and maybe some people haven't started yet and they're just wondering, is it for them? How did you get involved? I know you were quite young when you did.

GROAS (00:56)

Correct. Correct.

Ange Dove (01:18)

And so just to explain some of the businesses you were involved with when you started out.

GROAS (01:23)

Sure, my first, I guess, business, I've done the whole, you know, the classic of selling candy and school stuff. I've done that a little bit. But that's not a real business. So the first thing I did was an ethical hacking summer camp for teenagers. So I was 19. This was whilst I was at university. And I basically, it was called Intruder Labs, and I basically set up a school where people come for a week.

Ange Dove (01:31)

You

Ange Dove (01:38)

Nice. Nice. Yep.

GROAS (01:51)

And I would genuinely teach them how to break into machines. Not like the BS, like cyber security. We were genuinely teaching kids how to actually hack into stuff. there'd been a big passion of mine. I'd been coding since I was quite young, since was like 13 or 14. Really got into the cyber security side of things. So taught myself a lot whilst doing that and figured there was no one central repository really at the time to learn all this sort of stuff. The information was really scattered, right? Chachi BT didn't exist.

Ange Dove (02:03)

Yeah.

Ange Dove (02:17)

Right. Yeah.

GROAS (02:20)

And so yeah, set up a school for that. That was my first business. It was a bit awkward, right? Because all the parents of the kids were expecting some serious thing and it was just me, some 19 year old kid, like welcoming their kids saying, hi, come. Nice to meet you. Come for the week. So it's all a bit ridiculous actually. Like the oldest pupil was 17 years old. I was 19. We looked about the same age. yeah, the whole thing was ridiculous, but it taught me a lot. Made some decent income, at least for myself at the time.

Ange Dove (02:40)

Okay.

GROAS (02:49)

And that was that.

Ange Dove (02:51)

So when you say it's like ethical hacking, it's teaching people how to log into a computer that they're locked out of. Is it? Or how does it work? Yeah.

GROAS (02:58)

Correct. I mean, first thing, guess, step one, actually the first thing we ever taught was breaking into your neighbor's Wi-Fi. Yeah, seriously. Which is easier, actually easier said than done. But yeah, so that was like the first module, I guess. And then we got into everything, right? Like how you can write programming scripts to help you automate a bunch of stuff when you're hacking into systems. But the kids loved it. The kids loved it. I loved it. I enjoy teaching these kids. And so...

Ange Dove (03:05)

That's not a thing to do.

Ange Dove (03:12)

Yeah.

Ange Dove (03:26)

you

GROAS (03:28)

That's what it was.

Ange Dove (03:29)

Nice. OK. then so you made a profit from there, which is good to hear. And then what did you move on to after that?

GROAS (03:38)

So, okay, so this was at uni, Finnish university, and I was in 2021, and I graduated during COVID. Yeah. Correct, so I graduated during COVID.

Ange Dove (03:47)

Okay.

same with my family, yeah, it's the same. Not a good time to be at university, really, is it? This is when you should be having a lot of fun.

GROAS (03:59)

Correct, correct. I finished, actually, no, uni was okay. was just like the last three months was when COVID hit and everything, everyone went panicked, et cetera, et cetera.

Ange Dove (04:06)

no, my son was after his first three months it started. So he spent his whole time at uni basically locked down or doing remote learning. Very few of his lessons were actually on the campus. Yeah, it's terrible, right? Yeah.

GROAS (04:11)

Oof. Yeah, that's rough.

GROAS (04:20)

Mmm.

GROAS (04:24)

I think obviously that's a big shame, right? That's not supposed to happen. So look, I finished that, right? I didn't have a plan. My plan actually was I wanted to finish, I wanted to travel. I really wanted to travel. So obviously that was impossible. So I had to figure out a way of getting a job. I hadn't planned for a job. I hadn't applied to any graduate stuff, zero. I was just like, look, I'm going to go figure it out. Then what ended up happening was as I was graduating, so all my friends who actually had job offers, they got their job offers rescinded. So everyone was screwed.

Ange Dove (04:54)

God, okay.

GROAS (04:57)

But a small VC fund in London had heard about what I was doing for my undergraduate thesis, which I was finishing up. And we're like, look, could you come do this for us in real life? So I was like, all right, great. So I ended up being OK, which is cool. But obviously, it messed up my travel plans and all the other things I planned. And then so obviously, look, entered the working world, worked in VC and private equity, quickly saw, to be honest, again, it stays between us and the people listening, that it wasn't a...

Ange Dove (05:03)

Alright.

Ange Dove (05:08)

OK? Yeah.

Ange Dove (05:24)

telling you.

GROAS (05:28)

I couldn't be here long term. knew eventually I'd have to leave. No. For a million different reasons, right? But I knew just personality, like a lot of different things. It would not be possible for me to do this in long term. So when I was 23, 24, I started figuring out e-commerce and dropshipping, right? Which I think is a very good business model to get into, is for you to try and learn how to make money online.

Ange Dove (05:32)

Wasn't for you, right?

Ange Dove (05:39)

Yeah. Yeah.

Ange Dove (05:47)

All

GROAS (05:53)

You have to learn so many different things to be good at dropshipping. have to learn marketing, product research, good copy. Manufacturing, supply chain, there's so many things that go into dropshipping and e-commerce. So I just got into that kind of randomly. I'm not sure why I chose that particular business model. Mostly because I could do that on the evenings and weekends. There were no client calls I had to take.

Ange Dove (05:55)

Mm.

Ange Dove (06:16)

Yeah, kind of a side hustle, right? Yeah.

GROAS (06:18)

Exactly. Working in private equity is extremely demanding, Very demanding, very demanding people around you. So I figured, all right, I'm going do this. And then that's how I started to get pretty good at e-commerce, Google Ads, Facebook Ads, et cetera, et cetera. And then that eventually led to GROAS.

Ange Dove (06:35)

So eventually at some point you thought, maybe we should do Google Ads without anybody being involved.

GROAS (06:44)

So it definitely didn't know where, it never went from that to that. I got really good with Google Ads in particular, of all the platforms. I had the best success with it, with my different e-commerce stores. And I was like, okay, this is good, I'm making money with this. Not enough to leave behind a job in private equity. Margins and e-commerce are tough. But also I've been programming since I was very young, since 12 or 13, Studied computer science at So I had pretty good grounding, right?

Ange Dove (06:50)

Yeah.

Yeah. Right.

Ange Dove (07:12)

Okay.

GROAS (07:14)

And I started to look at Google Ads and think, hmm, there's a lot of things here that could be improved upon, right? That maybe Google themselves wouldn't do for one reason or another, either it's an incentive mismatch or like a million different reasons. Google themselves wouldn't do this. So Growass actually started off as a tool to help people with Google Ads. It was like something that people used. It was an actual product that we sold at a like small monthly subscription. was like a recommendation stinging. Very basic. But the first feature that I ever built from Google Ads came from

something I saw on one of my own e-commerce stores. So one of my e-commerce stores was a men's intimate trimmer. So yeah, you've had a man scape in the US. I was doing that for the UK market. And you'll see why this makes sense. So what I realized on the Google site is that people were buying this particular product from a variety of different angles. So you had maybe it was a girlfriend buying it for a boyfriend.

Ange Dove (07:47)

Mm. Mm.

Ange Dove (07:57)

you

Groas (08:13)

or it was somebody looking for an arm hair trimmer, they eventually found this, so they bought it, or a chest hair trimmer, or a leg hair trimmer. So people were buying this very basic, it's a very basic product, just like a black electric trimmer, right? The margins were great. And so they were buying this product on a lot of different angles. So I realized, okay, what if I could take my landing page, which was a very basic product page, what if I could customize all of the text on that landing page to match the search intent of the user?

Ange Dove (08:37)

Mm-hmm.

9.

GROAS (08:40)

So if someone is searching for arm hair trimmer, all of a sudden when they go to the click the ad, all of the copy on that page speaks exactly to arm hair trimming dynamically. And so that was like V1, feature one of GROAS, again, which is part of this tool. And then look, mean, it's a whole story of how we went from that to now genuine full autonomy, which is replacing entire things with humans. That's another story in itself, but that's kind of the...

Ange Dove (08:47)

Yeah, we'll change. right. Bye.

GROAS (09:10)

the origins.

Ange Dove (09:12)

So tell us then, because I've used Google Ads, or I've done Google Ads myself, and I've struggled through with doing it and getting on the phone with Google. And they tell you one thing one week, they tell you something else another week. So the idea for me of being able to go in and just have a tool do it all for me is that just sounds like heaven to me. Actually, that would be.

That would be brilliant, right? So just tell the viewers if they haven't used Google Ads before. First of all, what's the benefit of doing Google Ads in the first place? And then how does your tool make it so much better than how it used to be when you had to do it yourself?

GROAS (09:57)

Well, the one rephrase, this is like a new thing I'm serious about. No one can refer to GROAS as a tool, because it is not something you use. No one has to use GROAS. I want to make that really clear. And I get on demos and stuff, like, oh, show me your tool. And I have to say, this is not a tool. Also, I'd also add, we have a dedicated account manager. No, no, not that far. We also have like...

Ange Dove (10:08)

Okay.

Ange Dove (10:14)

You can't get my URGIL!

GROAS (10:22)

dedicated account managers who basically will do everything for you as well. So you actually don't have to use GROAS. We will just discuss your strategy. everything for you. Now look, why Google? So obviously there's, if you want to advertise your business, there's lots of different paid channels out there, right? Meta, Meta is a big one. Meta and Google are the two big ones. And you have TikTok, LinkedIn, X. Some people do that. Google, I would say out of all of these platforms is by far the most complicated to learn how to use. It's the most

Ange Dove (10:27)

Okay.

Right.

Ange Dove (10:36)

Mm. Mm.

Ange Dove (10:40)

Yeah.

Ange Dove (10:50)

Hmm. Hmm.

GROAS (10:52)

so many quirks, it takes really good like taste and experience to set things up correctly in Google Ads. You lot of experience actually. You need to really know what you're doing. Whereas something like Meta, Meta basically takes complete control. All you need to give Meta these days, this is obviously changing the time at least with Meta, all you need to give Meta is like a good creator, a good photo, a good video. They will handle the targeting. They will handle all of that for you. Google is very complicated. Like I could not just give, you wouldn't pick it up in like a day or two to do it well.

Ange Dove (10:53)

Mm.

Ange Dove (10:58)

Mm. Yeah.

Ange Dove (11:21)

No, no, it takes time.

GROAS (11:22)

takes time. And now why I think Google is quite powerful compared to maybe some of the others is that Google is intent based. So with Google, you're capturing people at time when they have that intent. they put something new, have a search and they have a need, Google will then show your ad. Whereas something like Meta, Meta works differently, right? Meta is going to build up a profile of you. It's going to say, okay, David might be interested in buying a tennis racket soon. And then they will show up.

Ange Dove (11:37)

Yeah. Yeah.

GROAS (11:50)

randomly an ad for a tennis racket, but they have good data to suggest that I might buy it. So Google's intent-based and that's what's quite powerful about it. Yeah, and Growass was your question was around like what base for us. So look, Growass now basically competes in the realm of agencies, right? So we have two sorts of customers at this point. One, people who fire their agency entirely, and then just move everything to Growass at about 20, 30 % of the cost with better performance and a

Ange Dove (11:54)

Yes, we'll listening to you. Okay.

Ange Dove (12:12)

All OK. OK.

Right.

GROAS (12:19)

million different things or two agencies plugging their own customers into GROAS not telling them and then collecting the difference between what the customer pays them and what they're paying GROAS. That's what we've become.

Ange Dove (12:27)

Mm. Yeah.

And I'm guessing they can do it a lot faster, right, as well? Yeah. Wow. Nice. So you've got two customer bases, and you're direct customer and the agencies that would be taking on those projects for their customers, Nice. Nice, nice, nice. So what's the advantage of using GROAS as opposed to trying to do it yourself?

GROAS (12:55)

depends on your experience level. mean, and even if you have high experience level. ultimately what Grouse is doing is it's working 24-7 around the clock to make decisions to optimize your campaign in the right direction. So there's no human, there's no teams of that can do that. And I think the second thing where we've now found our edge, right? And this is just a real thing we're observing is that before Grouse makes a decision, it's processing hundreds of thousands of data points around their offer, the brand, the live metrics, competitors.

like a million different things before making a decision, right? Even the most trained, the best like PPC buyers that exist in the market today who really know what they're doing, who've been around 10, 15 years, they might look at maybe, I don't know, five to 10, like key, let's say points, key markers before making a decision and actioning something new, is processing hundreds, more data than basically a human can. So that's really the performance edge.

Ange Dove (13:25)

Mm. Mm.

Ange Dove (13:48)

Mm.

GROAS (13:51)

It took a long while for us to be able to actually make these claims, right? That brass can outperform a trained human. But we're effectively now at that point.

Ange Dove (13:57)

Good night.

That's wonderful. That's wonderful. So if a client came to you and they've never done Google I's before in their life, what would you be able to serve them?

GROAS (14:11)

Unfortunately, these people are the trickiest to work with. We see a really clear pattern. I think you need budget first for Google Ads. I think you need a minimum budget. It depends on obviously your target market, what country you're targeting, etc. But people that are constrained by budget, I don't think you should be running Google Ads, quite frankly. I would say maybe even like 3-4K. If that feels like a lot at this point, don't run Google Ads.

Ange Dove (14:15)

you

Ange Dove (14:20)

Yeah.

Ange Dove (14:36)

Yeah.

GROAS (14:39)

get them on organically, do code outbound, get some actual revenue that way before I think doing Google Ads. It takes time, right? It's not like you will create an account, create a campaign first day you're actually ripping it. Google's learning algorithms take time, GrowAs learning algorithms take time. There's a lot of factors. think the biggest misconception...

Ange Dove (14:48)

Yeah.

Ange Dove (14:53)

Mm. Mm.

Has that got more complicated since they've started using AI with it?

GROAS (15:04)

So Google, okay, I'll be careful when I say it. Google always pushing their own things, their own AI things, et cetera, et cetera. I think you have to take the good with the bad. You have to be a careful with what you opt in with Google. That's what I'll say. Because sometimes they'll push some things. You show experimental, they're in beta. They shouldn't really be pushing them. And so you have to be quite careful. But yes, they are going down that avenue and that's normal. That's what's going to happen for all advertisers. But it's going to take time. It's going to take a while before it's done well.

Ange Dove (15:05)

Yeah.

Ange Dove (15:09)

Yeah.

Ange Dove (15:17)

Yeah.

Ange Dove (15:26)

Right.

Ange Dove (15:29)

Yeah.

Ange Dove (15:34)

Yeah, because that's what I noticed when I was comparing before, like years before when I used to do it, it used to be a lot easier, I would say. Obviously, the interface and everything keeps changing as well. And you've got all that issues. Where did I find that? Where did I see that page before? I know it's here somewhere. So, OK. And then I think as well, like when I was running Google Ads, it was just a no brainer for me in my business because

GROAS (15:52)

Correct, Yeah, yeah.

Ange Dove (16:03)

I knew that I just had to close one sale in the month to pay for my ad. That was all I needed, right? And I was getting like 30 inquiries a day. you know, we're closing most of those as well. So it was absolutely a no-brainer at that point. But the only thing is when you have something to sell, you have to make sure people are searching for it, right? To use Google Ads.

GROAS (16:28)

Yeah, for sure. For sure.

Ange Dove (16:30)

So that's what happened to me was I was selling, obviously I was selling copywriting services and the demand for that went down with Chat GPT. So then, you know, people, what they were searching for, you know, with the intent you were talking about, they were searching for jobs. They weren't searching for services, right? So I just looked at my stats and just like, okay, most of, if they're coming to me, they're coming from my organic listing. They're not pressing on the ads. out of 10 were actually coming through organic.

GROAS (16:38)

Hmm.

GROAS (16:47)

Hmm, interesting.

GROAS (16:59)

and

Ange Dove (17:00)

And then I just decided, okay, pack it in, pack it in. There's no demand here. Look for something else.

GROAS (17:08)

Should have called GROAS, I think.

Ange Dove (17:11)

Yeah. Well, maybe we can talk. could talk. Yeah. And yeah, so talk a little bit about, I would say, would, like you mentioned that people have to have a certain budget in order to do it. But I think at the end of the day, it's got to be, you've got to see a return on investment, right? It's got to bring you customers and then.

GROAS (17:17)

A weekend

GROAS (17:34)

Absolutely.

Ange Dove (17:37)

Obviously, you've got to then be able to convert them. That's a different thing. That's not related to Google Ads, right? But making sure you get targeted people in that are interested and they want to come and find out what your services are, et cetera, right? And then you said you've got to make sure that they have a budget. Now, what happens with Google, for example, where? Because this is what happened to me is

I would start off with a certain budget per day, right? And then over time, Google would suggest that I up my budget. And then it got to the point where it was suggesting a ridiculous amount. And I was, there's no way I'm paying that. That's absolutely insane, right? So what would you advise people in that sense? In sticking to a budget or when should you improve a budget, increase a budget?

GROAS (18:17)

Consider.

GROAS (18:36)

Google is really going to push as much as possible for you to give them your money. That's just what it is. Now, yeah, I think there's a simple rule. I think that I follow, which is basically you have a target CPA or a cost per lead, cost per acquisition that you're happy with. You are happy to pay $50 for a form fill of inquiry because you know that one in 20 convert or whatever it is, and the LTV of that one in 20 is X amount. Therefore $50 is your number.

Ange Dove (18:38)

Mm.

as much as many as possible.

Ange Dove (18:58)

and

GROAS (19:06)

Know your numbers, right? And then if what you're finding is that, you're hitting your target CPA or target CPA consistently, right, over two, three days, then just literally keep increasing budget until that breaks. And if it breaks, then we backtrack and figure out how to optimize, how to improve. But ultimately, I think where people get it wrong, the most, especially those starting out, is they don't know their numbers. They don't know, like, what is the LTV if they do close this customer? So you have to know this stuff in advance.

Ange Dove (19:06)

to just know your numbers basically, right? Yeah.

Ange Dove (19:30)

Mm.

So that's lifetime value, right? Yeah.

Groas (19:35)

Yeah, lifetime value, exactly. Now, you can do Google Ads on a smaller budget, right? You can do it on maybe a K, 1.5, if you're targeting certain regions where the cost per clicks are not a lot, right? And you know you can convert most of those. But yeah, I would recommend always having, I think, 3, 4K as the minimum USD that is a month to, I think, get going. We actually have a funny case study. Well, we had this sign up.

Ange Dove (19:44)

Mm. Bye.

Ange Dove (19:52)

Mm. Mm.

Ange Dove (19:57)

Mm-hmm.

GROAS (20:01)

They came in. They signed up on Monday. It's basically a group of sales guys from the US who are really, really good at selling and really, really good at finding customers. They've never run Google Ads in their entire life. And what they're doing is they are basically pitching like home services businesses to run their ads and taking a performance on whatever deals they close.

Ange Dove (20:24)

All right.

Mm-hmm.

Mm-hmm.

Groas (20:30)

And they are adding like five different customers a day and they sign up like on Monday. And the question that they asked me, because they're coming in with no Google Ads, which is like, what budget? Like we need to manage expectations. think managing expectations is the most important thing and telling people, look, you will need a minimum budget to start playing with Google Ads. It's just a fact.

Ange Dove (20:36)

Right.

Ange Dove (20:46)

Mm.

Ange Dove (20:51)

Mm. Mm. Mm. And then if it works, you have to make sure you can actually service the clients that come in, right? Yeah. Yeah. Yeah, I had that with Cold Outreach actually on LinkedIn. I hired someone in the Philippines to do that for me. And it got to the point where I had to say stop.

GROAS (21:01)

Mm-hmm. Mm-hmm.

GROAS (21:15)

It's a good problem to have.

Ange Dove (21:16)

Yeah, I don't have enough time on my calendar to go into all these people. So it's really good, really good. LinkedIn is a good avenue for that. yeah, but Google ads is as you said, if you can afford to pay for it and you've got the volume coming through and you can close then it's definitely and as you said, because it's intent based.

GROAS (21:19)

That's good.

Very good, very good.

For sure.

Ange Dove (21:43)

They are actually looking for the services already. They know they want to buy. It's just now they just have to decide who are they going to buy from. And then you've got to get your salespeople to do the job of just closing that then.

GROAS (21:52)

Yeah. Yeah. That's

GROAS (21:58)

Yeah, yeah, but it varies niche to niche right? It varies me to niche like in an ecom week We can see the ramp up go from this to this like overnight because there's no like real fulfillment Effectively has to happen people just buy online. You know, you'll see PA instantly So ecom I have a lot of friends still that are doing dropshipping full-time and econ full-time and they can Create like a new store and take it from like, know Zero to like 200k a month revenue like in a month this stuff does happen with ads only through ads

Ange Dove (22:05)

Okay. Yeah. Yeah.

Ange Dove (22:16)

Bye.

Ange Dove (22:23)

Yeah. Yeah. Only through ads. I mean, that's all I did with my business actually when I was running for 20, well, not 20 years, because Google didn't exist at the beginning, but as soon as it did exist, I started advertising. And that's all I did with my business is just run Google ads. That's all I did. And I was just, I knew we would pay for itself. It was like no social media for me. I don't have to do that.

GROAS (22:27)

It depends a lot on the niche.

GROAS (22:42)

Wow, amazing.

Really good, really good.

GROAS (22:54)

That's good. That's a good place to be.

Ange Dove (22:54)

Yeah, not so now though. So the world has changed. Things have changed. So what kind of businesses would do well on Google Ads? What are the best types to advertise on?

GROAS (23:09)

That's a really tough question. I again, I'm not even saying this like in a political way. I think any business in theory can do it. You just need to have a good enough lifetime value, right? We have customers all around the world, different niches, different whatever. It doesn't matter. I just think you need to make sure you have enough lifetime value. For example, if you're selling an e-commerce product with an average order value of $10, that's borderline to run Google Ads on. That's really borderline.

Ange Dove (23:19)

Mm.

Ange Dove (23:33)

Mm. Mm. Yeah. Mm.

GROAS (23:36)

You're going to need a lot more. Or you actually bake in subscriptions so that your lifetime value goes a higher. So think it all comes down to really the lifetime value you expect for each customer. If it's good enough, then anything I think can be successful. Google make, I don't know, $400, $500 billion a year from their ad business. So yeah, there's a reason for that.

Ange Dove (23:41)

Yeah.

Ange Dove (23:47)

Mmm... Mm-mm. Mm.

Okay.

Ange Dove (24:02)

So, then what do people have to look out for if they're doing Google ads? When should they decide, okay, I need to check this in this isn't working, or I need to spend more because this is working.

GROAS (24:19)

Good question. look, again, I'm too careful with what I say, going Google and stuff. But we touched on it a little bit earlier, right? The point about just accepting Google's recommendations is a trap I see a lot of people fall into. It's not something you should just do. Then especially on things like on the campaign types that you choose, don't just say, I'm going to run only Pmax, because Pmax is like Google's back box, and you'd have little visibility control on that.

Ange Dove (24:23)

you

Ange Dove (24:33)

Yes.

Ange Dove (24:40)

Yeah.

GROAS (24:47)

Think about what sort of campaign types make sense for you. If you're doing e-commerce, shopping is a must. Search is like the basics. Think carefully about the campaign types that you run. Think carefully about the keywords you set. There's just so many ingredients that go into it. Again, it just comes back to that question. Are you hitting your CPA? But also knowing that it can take time. If you have a fresh account, brand new Google Ads account with no data, no history

Ange Dove (25:02)

Yeah.

Ange Dove (25:12)

Mm. Mm. Mm.

GROAS (25:16)

it might take six weeks, eight weeks before Google has enough learning around your account, around your offer to be profitable. Yeah, to even be profitable, right? There's that learning period and that's a real thing. So I think these are really important things that you've got to factor in, right?

Ange Dove (25:22)

Yeah, it has to learn. Yeah. Yeah.

Yeah.

Ange Dove (25:33)

Right, so you've just said something that's just made me think a different on the opposite side. So you're saying if it's a new account, it's got to be warmed up basically, right? What happens if you have an existing account like mine, for example, I've been running it for years, and then I suddenly decide to do something different on it, a different type of business. Like for example, I was doing, was running the copywriting agency. If I now wanted to advertise my coaching services, would that make a difference?

GROAS (26:01)

Mm.

Yeah, I would advocate probably if it's a brand new, if it's going to a different landing page with a different like conversion action setup, I would advocate for a new account probably in that case. Yeah, new account because it keeps things clean. fact that things like keywords, these have a learning history. If you're using different keywords, it's a different offer, it's a different everything. I think it's easier just to start fresh with a new account.

Ange Dove (26:13)

a new account, not just a new campaign.

Ange Dove (26:24)

Yeah.

Ange Dove (26:30)

Okay.

GROAS (26:32)

Yeah, even if you pause on roof campaigns, we've seen instances where that can mess with Google's learning. So starting fresh. If it's a brand new learning page, brand new everything, yeah, start fresh.

Ange Dove (26:37)

Okay.

Ange Dove (26:41)

Okay nice okay so in terms of customers then that should be coming to you looking for help who are you looking for in particular?

GROAS (26:54)

Well, ideally, the biggest spend is possible, right? And it's funny because actually, we noticed this, right? The trend is just unbelievably obvious. And anyone who's run an agency before will know this. We're not running an agency, but kind of. The smaller spending customers require 10 times more work than people spending six figures, seven figures a month through GROAS. It's like, it's night and day. So look, yeah.

Ange Dove (26:58)

ThankS

Ange Dove (27:17)

Yeah, always the way. Yes. Yes. Yeah.

GROAS (27:23)

We want to work with people that are easy to work with because ultimately it's not just like, like I said, it's not, you don't sign up and never speak to a human. We have a direct relationship with everybody. We know everybody we're dealing with. So people that are easy to work with.

Ange Dove (27:30)

Yeah. So you would have like an account manager for that particular client. So, and that you would manage everything. So you mentioned earlier that they don't even have to touch GoAS. You would be doing it all for them. Is that right? Yeah.

GROAS (27:39)

Correct.

GROAS (27:47.406)

Correct. Effectively, yeah. So typically what will happen is sign up. We then run a full audit of that account. We figure out, what's happening here? And nine times out of 10, there's so many holes, and it's very explainable why things aren't going so well, or why there's a lot more room to scale. Nine times out of 10. It's very rare we see an account where I'm like, oh, wow, really good. And this happens at the Swallet all the way up to the really, really big end.

Ange Dove (27:54)

Mm. Mm.

Ange Dove (28:07)

Yeah. Yeah.

GROAS (28:13)

Why is that? It's because you've had multiple agencies, multiple people work on it over the years, which causes a mess and it's a So we run a full audit, figure out what's going wrong, figure out what can be improved, and then come back with an action plan. And then that will vary, right? So sometimes it's like, all right, we need to start from scratch. Not everything here is broken. We're to have to build new campaigns from scratch, whatever. Most of the time, it's somewhere in the middle. We'll say, look, this here looks good. We can supercharge it in one click with GROAS and happy days. But this here is not so good, so we'll probably start fresh with here.

Ange Dove (28:13)

Bye.

Ange Dove (28:19)

Yep.

Ange Dove (28:23)

Mm. Mm.

Ange Dove (28:34)

GROAS (28:42)

So it's normally a mixture. The account manager will decide this, right? We'll run a full audit of these people to train. I used to these myself. And then we'll just go and do the setup. We have the UI effectively. The Graus UI only serves so the customer, if they want, can log in and have a look at what the hell Graus is doing on their campaigns. But that's literally what it's there for. So you can see basically all the actions that Graus is doing 24-7 and how that's affecting your CPA. That's it. That's the only reason we have a UI.

Ange Dove (29:01)

Okay, okay. Okay.

Ange Dove (29:07)

Interesting. okay, so in that sense, then, could you actually learn how to do Google Ads from looking at what GROAS is doing? Yeah. Nice, nice, nice.

GROAS (29:19)

Yeah, because GROAS gives you reasoning as well. Yeah. Yeah. Yeah. Absolutely you could absolutely you could yeah

Ange Dove (29:27)

So times are definitely changing for sure. And I think this is just making things so much easier. Because as you said, Google Ads can be a real monster. It is the most complicated one out there to do. But it's also highly effective if you can get it right. So what you're doing is wonderful. I wish you all the success in getting this out to market and growing the business. So where do you see it maybe in?

GROAS (29:27)

Yes, indeed.

Ange Dove (29:56)

maybe I'd say two years time, two years could be a long time in tech, right?

GROAS (30:01)

ages away. Ages away. I don't know. I take this day by day and I mean that Jimmy, right? Every day so many new things are happening. Customer side, Google side. The last few months we're this, like not this, we're this organically as well. like we're, basically in like panic hiring mode right now.

Ange Dove (30:07)

and

Yeah.

Ange Dove (30:16)

knife.

Ange Dove (30:20)

You're not even doing Google Ads on you.

GROAS (30:23)

Exactly right. So I'm in panic hiring mode like trying to find more people because it's just we...

Ange Dove (30:28)

This is the thing is when you're doing well, trying to fulfill, right? It's a challenge.

GROAS (30:34)

Exactly. Exactly. So look, we take it day by day. I don't think we have necessarily completely solved. There's so many improvements and some of the algorithmic things we're going continue to do on the Google Ads product, even though a lot has gone into it so far. All I'll say is this. Over time, once we're in I think, more relaxed place in terms of a team, have more people, et cetera, cetera, Grasp won't just do Google Ads. We will venture out, I think, into other sorts of things.

Ange Dove (30:45)

Hmm.

Ange Dove (31:03)

Yeah.

GROAS (31:03)

But we won't just stick to Google Ads. was like the first thing we did, it was great, but over time, we will expand. That is all I can say.

Ange Dove (31:10)

Yeah, it's that smart because when I'm thinking also now the way people search for things is changing, right? So when you put something into Google, nowadays I never even see the ads when I'm in very early, right? Because you just look at that Gemini bit at the top and that, well, that's given me my answer. Thank you very much. Yeah, yeah, yeah.

GROAS (31:26)

Yes

GROAS (31:31)

That's true.

That's true. That's a massive shift that Google happened to deal with, by the way.

Ange Dove (31:39)

So and then people are now searching, like I've had clients come to me and I said, where did you find me? And he said, I just typed into chat GPT. And I was like, OK, great. So yeah, it's changing, right? And it'll change fast. Yeah, yeah, so you're ready for all of that coming up.

GROAS (31:53)

Massively. Yeah, massively.

GROAS (31:59)

We'll do our best. We'll do our best. Google themselves are facing a big dilemma. They have to evolve and move towards that sort of chat GPT type of search. But then obviously they have this humongous ads business. They can't just nuke it overnight. They have to find a way of integrating that into the new search. So yeah, there's a lot of movement. also there's both the organic side, like what happens when you search something organically in chat GPT and then you came up, which is great.

Ange Dove (32:04)

Yeah.

Yeah.

Ange Dove (32:12)

Yeah. Yeah.

Ange Dove (32:22)

Yeah. Yeah. Yeah.

GROAS (32:25)

But then, GPT are releasing paid ads themselves. They release paid ads for certain people. That's going to be a massive thing. All these different LN providers will have ads for businesses. So yeah, there's a lot of shifts coming. All we can do is just heads down, focus on what we can control, and sort of go from there.

Ange Dove (32:28)

Yeah. Yeah.

Ange Dove (32:42)

just react to what's there again when it comes up. Yeah, okay. Well, thank you so much for your time today. It's been really nice, David, talking to you. It's really exciting what you're doing. You know, this is a really good, great idea to start and it's that you recognized it. That was fantastic. So where can we send people if they want to find out more, if they want to have a conversation with you?

GROAS (33:04)

Thank you. Thank you.

GROAS (33:12)

So the website is growas.ai. I've had some people think it's GROWAS, not Grow-ass. Exactly. That's definitely not it. That's probably another website. yeah, this is growas.ai. My email is just dp at growas.ai. But yeah, on the website, you can contact us and we'll get back to you.

Ange Dove (33:22)

I'm gonna do A-A-A-A-SS.

Ange Dove (33:39)

Yeah, and on your website, right. Okay, cool. So I'll put a link to that wherever people are listening or watching this and you'll be able to get in contact with David. So, David, thank you very much for your time today. It's been a real pleasure to have you on.

GROAS (33:53)

Thank you so much. was a big pleasure. Hopefully speak soon.

Ange Dove (33:55)

Yeah.