You know you’ve got to be putting content out there. But you’re battling against time as usual. And perhaps ideas too. You need to find out how to be more productive in content creation. Or do you? There’s so much out there about being productive, about increasing your productivity. There’s great books such as Get Things Done by David Allen (great book and it’s helped me a lot). Then there’s all the apps that get you organised. You’re so grateful for them. These are going to save the day. Finally a tool that will get me organised, and I’ll be able to produce masses of content! That’s what I thought anyway. I became obsessed with being productive – getting things organised. I spent so much time reading books and learning how to use software and systems to make me productive. But in the end, they were eating up the time I SHOULD have been spending creating my writing plan and, guess what? WRITING!

Spend less time organising and more time writing

When writing, you need to get organised, as in plan what you are going to write. You shouldn’t miss that crucial step in the writing process. But don’t let it eat into your writing time. Apps may end up sucking your time because they aren’t built around who YOU are. We are all different. We organise things differently. We think differently. For me, planning out a mindmap works. For others, it just doesn’t help at all. You’ve got to find what works for you and stick to it. Know what habits you can stick with and which you can’t. For example, if someone advocates getting up at 5 am daily to do an hour of writing, you need to recognise if that’s for you or not. It worked for that person because they COULD get up daily at 5 am. But that might not be you. Maybe you write better at night, or in the afternoon. Know your strengths and weaknesses and don’t try to be something you’re not. Once I let go of trying to fit my work into what the apps and books told me was being productive, and actually worked to what suited me, I actually got down to writing!

How to be more productive in content creation? Just write!

how to be more productive in content creation   I remember seeing an interview on TV once with the author Neil Gaiman, and his answer to the question “How does someone become a writer?” stuck with me. It’s simple and it’s obvious, and yet so easily resisted. If you want to be a writer, write.  It’s the same with creating content. If you want to know how to be more productive in content creation, the answer’s simple. You’ve got to do the work. Planning to do the work isn’t going to get it done. Doing the work is. So plan the time to sit down and write, and then do the writing. Excuses, productivity planning and productivity apps aren’t going to get it done for you. There is no substitute for writing. So once you accept that it’s just got to be done, you’ll find how to be more productive in content creation – in your own way. Your own way is the ONLY way you can be productive on a regular basis. So own it, and start writing.

Ange Dove is an author, mentor and master copywriter. The founder of content creation agency, Proof Perfect, Ange is also known as Your Business Transformation Fairy Godmother and coaches business owners to MarketSMART.