Copywriting

Lesson learnt

Two things culminated today that made me look at my own behaviour and consider whether I’d set people’s expectations up to believe one thing when I knew I meant another. And I guess I’ve done it loads of times in my life. I was a people pleaser. I found it easier under pressure to agree…

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I’m a copywriter. But here’s 28 other things about me

As a copywriter, I’m almost duty bound to blog. But I’m aware that it’s easy to forget that there is a human being behind the words we read. So I thought it important that I lay a few things bare so you can get to know who I am. I give a nod here to Grant…

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Copy Warrior never takes the easy road

As the Copy Warrior, my role goes beyond taking briefs and spewing out relevant copy as a paid copywriter. It’s about really taking care of my clients. Making sure that not only do they get the copy they want, but they get the copy they NEED. It’s as much protecting their corporate reputation as creating…

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What is a Copy Warrior and do you need one?

What image does the word “warrior” conjure up for you? Probably a mythological soldier type ready to go to war for what he – or she – believes he – or she- has to protect. Sword and shield in hand. Well, that’s pretty much what springs to mind for me. I’m the Copy Warrior –…

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