Get Seen

How to create great content without the overwhelm

create great content

How to create great content without the overwhelm? As business owners, we all want to be visible, to get exposure for our business. One way of doing that is to create great content. So I want to look in this blog at what is content, why do you need to create it, what kind of…

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How to stand out

How to stand out

It’s the perennial problem for every marketer – how to stand out and get noticed by your prospective customers Do you have a prospective customer you’ve been chasing for so long and who has been ignoring you? You need to try something maybe a little different than just social media or email marketing. You need…

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Your personal brand needs to be visible in your business

your personal brand needs to be visible

Your personal brand needs to be visible in your business. Here’s why. One of the mistakes I see some business owners make, and I made this huge mistake when I started my copywriting business, is hiding behind their business. I made the mistake of hiding behind the business and not developing my own personal brand.…

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I virus-proofed my business – should I have bothered?

When COVID-19 first hit and lockdown forced the population into their homes, I thought my business was “virus” proof. I was wrong. You see, over the years, I’ve been adopting Cloud technologies and onboarding apps that would improve productivity, allow my teams to collaborate virtually and business was effectively run on the Cloud. We no…

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Why being an author is great for your personal brand

being an author

Always thought of being an author one day but can’t write a book? I’ve been talking recently about how to set up your personal brand and how to establish your personal brand and get your name out there. One of the ways you can establish a personal brand is being an author and writing a…

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How your good intentions can really piss people off

Writing letters or emails is a challenge.  If you aren’t aware of that then you may be doing it all wrong. Crafting a letter or email is (or should be)  challenging. Why? You are not there to convey the body language and facial expressions that are so crucial in communication.   When your audience only…

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Small business blogs – why you need them

Thinking of creating small business blogs on your website? Here’s why you really need to.   It’s been a CRAZY year this year for Proof Perfect. 8/10 enquiries this year have been for blog writing. That’s a complete about face from a few years ago when most business owners would practically break their neck in…

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Content is king of online marketing for generating more leads

I thought I’d spice things up this week with a video on online marketing. This is the first of a three-part series I’ve put out as an introduction to online marketing, and how to become a content creation machine for your business and get leads online. Today is the golden age of marketing. We have literally never had…

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How to be more productive in content creation

You know you’ve got to be putting content out there. But you’re battling against time as usual. And perhaps ideas too. You need to find out how to be more productive in content creation. Or do you? There’s so much out there about being productive, about increasing your productivity. There’s great books such as Get…

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