Business Fairy GodmotherBlog

How your good intentions can really piss people off

Writing letters or emails is a challenge.  If you aren’t aware of that then you may be doing it all wrong. Crafting a letter or email is (or should be)  challenging. Why? You are not there to convey the body…

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Lesson learnt

Two things culminated today that made me look at my own behaviour and consider whether I’d set people’s expectations up to believe one thing when I knew I meant another. And I guess I’ve done it loads of times in…

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I’m a copywriter. But here’s 28 other things about me

As a copywriter, I’m almost duty bound to blog. But I’m aware that it’s easy to forget that there is a human being behind the words we read. So I thought it important that I lay a few things bare…

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Copy Warrior never takes the easy road

As the Copy Warrior, my role goes beyond taking briefs and spewing out relevant copy as a paid copywriter. It’s about really taking care of my clients. Making sure that not only do they get the copy they want, but…

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Sparking the passion of future entrepreneurs at a primary school talk

When I was invited by a primary school here in Singapore to present a talk to a group of Primary 6 students, I was so excited to go. It meant I would be sharing with these girls something I had…

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What is a Copy Warrior and do you need one?

What image does the word “warrior” conjure up for you? Probably a mythological soldier type ready to go to war for what he – or she – believes he – or she- has to protect. Sword and shield in hand.…

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Small business blogs – why you need them

Thinking of creating small business blogs on your website? Here’s why you really need to.   It’s been a CRAZY year this year for Proof Perfect. 8/10 enquiries this year have been for blog writing. That’s a complete about face…

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Why knowing your avatar is so important

In my courses, I cover modules on knowing your avatar. No, I don’t mean blue creatures from the movie of the same name! In marketing, your avatar is a profile of your ideal client – the kind of people you…

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Ed Sheeran shows the power of an authentic brand

Yesterday I went to see Ed Sheeran in concert in Singapore.  It was epic to say the least. I’ve been going to concerts all my life. When I lived in the UK I could see anyone I fancied as UK…

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Do your potential customers get what you do, really?

One of the most common mistakes I see businesses make in their marketing is not clearly communicating what it is they actually do and the obvious benefit that brings to their clients. They think what is obvious to them should…

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Marketing to Gen Z – you can forget gender

I’ve been brand writing recently for a hospitality company marketing to Gen Z. Research into the target market brought up some really interesting facts for the project, and for me personally. Gen Z are those who are just now entering adulthood and…

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Content is king of online marketing for generating more leads

I thought I’d spice things up this week with a video on online marketing. This is the first of a three-part series I’ve put out as an introduction to online marketing, and how to become a content creation machine for your business and…

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Creating an irresistible brand with one of my coaching clients

Creating an irresistible brand I had a fruitful discussion with one of my coaching clients today about creating an irresistible brand. We discussed strategies to develop multiple revenue streams for her business off her brand. And it occurred to me…

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How to be more productive in content creation

You know you’ve got to be putting content out there. But you’re battling against time as usual. And perhaps ideas too. You need to find out how to be more productive in content creation. Or do you? There’s so much…

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