Work in style, I say!

I love that teacup you see in the picture there, and I'll tell you why as this blog progresses. But I need to set the stage first. Keep It Simple Stupid In 2018 and 2019, I have been focusing on simplifying my business, the way I work and my life. I've been intent on...

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Lesson learnt

Two things culminated today that made me look at my own behaviour and consider whether I’d set people’s expectations up to believe one thing when I knew I meant another. And I guess I’ve done it loads of times in my life. I was a people pleaser. I found it easier...

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Copy Warrior never takes the easy road

As the Copy Warrior, my role goes beyond taking briefs and spewing out relevant copy as a paid copywriter. It’s about really taking care of my clients. Making sure that not only do they get the copy they want, but they get the copy they NEED. It’s as much protecting...

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What is a Copy Warrior and do you need one?

What image does the word “warrior” conjure up for you? Probably a mythological soldier type ready to go to war for what he – or she – believes he – or she- has to protect. Sword and shield in hand. Well, that’s pretty much what springs to mind for me. I’m the Copy...

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Small business blogs – why you need them

Thinking of creating small business blogs on your website? Here's why you really need to.   It's been a CRAZY year this year for Proof Perfect. 8/10 enquiries this year have been for blog writing. That's a complete about face from a few years ago when most business...

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Why knowing your avatar is so important

In my courses, I cover modules on knowing your avatar. No, I don't mean blue creatures from the movie of the same name! In marketing, your avatar is a profile of your ideal client - the kind of people you want to work with, have the same shared values with, who...

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Marketing to Gen Z – you can forget gender

I’ve been brand writing recently for a hospitality company marketing to Gen Z. Research into the target market brought up some really interesting facts for the project, and for me personally. Gen Z are those who are just now entering adulthood and finding their place...

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How to be more productive in content creation

You know you’ve got to be putting content out there. But you’re battling against time as usual. And perhaps ideas too. You need to find out how to be more productive in content creation. Or do you? There’s so much out there about being productive, about increasing...

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Ange Dove, EzineArticles Basic Author