Business Fairy GodmotherBlog
create great content

How to create great content without the overwhelm

How to create great content without the overwhelm? As business owners, we all want to be visible, to get exposure for our business. One way of doing that is to create great content. So I want to look in this…

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consistent marketing

Stick with it. Consistent marketing get results

When the first attempt at anything doesn’t work, do you give up or stick with it and try again? Of course, you try again. Why would marketing your business be any different? Like anything else it requires consistent marketing. I…

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Why you need to be an authentic brand

When building your brand, don’t try to be what you are not. That’s hard to live up to. Build an authentic brand that isn’t trying to be something it’s not.  You want to show up as yourself, but the highest…

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communicate value

How to communicate value for your customers

If you’ve listened to me or know me, you know you have to not only create value for your customers but communicate value.    But how do you communicate value? Well, first of all you need to be able to…

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How to stand out

How to stand out

It’s the perennial problem for every marketer – how to stand out and get noticed by your prospective customers Do you have a prospective customer you’ve been chasing for so long and who has been ignoring you? You need to…

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people that will buy from you

How to get your offer in front of people that will buy from you

How do you get your offer in front of people that will buy from you? Today I want to cover another misconception that I’ve come across in my 20 years serving business owners. This is an error that a lot…

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create a brand experience

Create a brand experience your customers will love

I want to touch in this blog on branding for your business and getting you to look at how to create a brand experience your customers will love, whether you have an in-store service business or you are completely online.…

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your personal brand needs to be visible

Your personal brand needs to be visible in your business

Your personal brand needs to be visible in your business. Here’s why. One of the mistakes I see some business owners make, and I made this huge mistake when I started my copywriting business, is hiding behind their business. I…

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How to write copy that resonates

Today I want to give you a little copywriting tip around how to write copy that resonates with your target audience. First of all you need to identify who your target audience is. Next, you need a way that you…

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content your audience understands

Why you must put out content your audience understands.

Are your putting out content your audience understands? I just want to clear up one definition and this is as a result of my sister, who’s not in the business of marketing nor does she run her own company. So…

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why your leads aren't converting

Why your leads aren’t converting

Let’s look at lead generation and in particular lead conversion. What does that mean? Lead generation is the activity of bringing people to your website or your sales page. If you have good lead generation that means you’ve got traffic…

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I virus-proofed my business – should I have bothered?

When COVID-19 first hit and lockdown forced the population into their homes, I thought my business was “virus” proof. I was wrong. You see, over the years, I’ve been adopting Cloud technologies and onboarding apps that would improve productivity, allow…

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Taking stock during COVID-19 lockdown

We are all battling the Covid-19 virus in this first half of 2020. It’s not a turn of events many of us envisaged and fleeting hopes that it would resolve in a few weeks have proved unfruitful. Different countries have…

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being an author

Why being an author is great for your personal brand

Always thought of being an author one day but can’t write a book? I’ve been talking recently about how to set up your personal brand and how to establish your personal brand and get your name out there. One of…

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prioritise

Prioritise your tasks

If it’s not a priority, it won’t get done.

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time management

How better time management gave me my time back and you can claim yours too

Well, the new year is well upon us now. Writing 2020 takes some getting used to but it’s exciting to be entering into this new decade. It’s time to take stock of how you manage your time and how better…

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A decade in review part 2

I’ve had the chance to take another look back at the last decade thanks to an exercise put out by Marie Forleo.   What have you done you are most proud of in the last decade? Apart from bringing my…

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A decade in review – growth, overheads, a rat, the Cloud and a possible dynasty!

As we are about to usher in not just a new year but a new decade, I’m taking this period of contemplation to look back at the last 10 years – a decade in review both as my time as…

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Is reading becoming a forgotten skill?

The reason I ask is that this week I’ve had three simple short messages misread by the readers. It had me scratching my head. Was I failing to communicate? Were the communications too complicated or convoluted? I looked hard but…

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Work in style, I say!

I love that teacup you see in the picture there, and I’ll tell you why as this blog progresses. But I need to set the stage first. Keep It Simple Stupid In 2018 and 2019, I have been focusing on…

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