When should the customer come first?

When should the customer come first? When you are running a business, it is good business sense to have processes in place that everyone needs to abide by. It improves customer service ultimately. That is when they are well thought through. Empower your staff on the...

read more

Why you need to be an authentic brand

When building your brand, don't try to be what you are not. That's hard to live up to. Build an authentic brand that isn't trying to be something it's not.  You want to show up as yourself, but the highest version of yourself. But it needs to be YOU! Really own who...

read more

How to stand out

It's the perennial problem for every marketer - how to stand out and get noticed by your prospective customers Do you have a prospective customer you've been chasing for so long and who has been ignoring you? You need to try something maybe a little different than...

read more

How to write copy that resonates

Today I want to give you a little copywriting tip around how to write copy that resonates with your target audience. First of all you need to identify who your target audience is. Next, you need a way that you can communicate with them on a mass level where you can...

read more

Taking stock during COVID-19 lockdown

We are all battling the Covid-19 virus in this first half of 2020. It's not a turn of events many of us envisaged and fleeting hopes that it would resolve in a few weeks have proved unfruitful. Different countries have taken their own approached to controlling the...

read more

A decade in review part 2

I've had the chance to take another look back at the last decade thanks to an exercise put out by Marie Forleo.   What have you done you are most proud of in the last decade? Apart from bringing my children from tweens into adulthood and proudly watching them come...

read more

Is reading becoming a forgotten skill?

The reason I ask is that this week I've had three simple short messages misread by the readers. It had me scratching my head. Was I failing to communicate? Were the communications too complicated or convoluted? I looked hard but no, they were straight forward and easy...

read more