When should the customer come first? When you are running a business, it is good business sense to have processes in place that everyone needs to abide by. It improves customer service ultimately. That is when they are well thought through. Empower your staff on the...

When the first attempt at anything doesn't work, do you give up or stick with it and try again? Of course, you try again. Why would marketing your business be any different? Like anything else it requires consistent marketing. I want to talk today about this...

When building your brand, don't try to be what you are not. That's hard to live up to. Build an authentic brand that isn't trying to be something it's not.  You want to show up as yourself, but the highest version of yourself. But it needs to be YOU! Really own who...

Today I want to give you a little copywriting tip around how to write copy that resonates with your target audience. First of all you need to identify who your target audience is. Next, you need a way that you can communicate with them on a mass level where you can...

Are your putting out content your audience understands? I just want to clear up one definition and this is as a result of my sister, who's not in the business of marketing nor does she run her own company. So she is not concerned with anything to do with marketing...