
Are you an owner up for the business challenge?
Are you up for the business challenge? Ask most business owners and they’ll tell you that running a business may be worthwhile but is not easy. And as your business grows, so do the complexities of running it. If you think that you can be the boss and it will all run...
read moreWhen should the customer come first?
When should the customer come first? When you are running a business, it is good business sense to have processes in place that everyone needs to abide by. It improves customer service ultimately. That is when they are well thought through. Empower your staff on the...
read moreHow to create great content without the overwhelm
How to create great content without the overwhelm? As business owners, we all want to be visible, to get exposure for our business. One way of doing that is to create great content. So I want to look in this blog at what is content, why do you need to create it, what...
read moreStick with it. Consistent marketing gets results
When the first attempt at anything doesn't work, do you give up or stick with it and try again? Of course, you try again. Why would marketing your business be any different? Like anything else it requires consistent marketing. I want to talk today about this...
read moreWhy you need to be an authentic brand
When building your brand, don't try to be what you are not. That's hard to live up to. Build an authentic brand that isn't trying to be something it's not. You want to show up as yourself, but the highest version of yourself. But it needs to be YOU! Really own who...
read moreHow to communicate value for your customers
If you've listened to me or know me, you know you have to not only create value for your customers but communicate value. But how do you communicate value? Well, first of all you need to be able to communicate in a very simple way to your perspective target...
read moreHow to stand out
It's the perennial problem for every marketer - how to stand out and get noticed by your prospective customers Do you have a prospective customer you've been chasing for so long and who has been ignoring you? You need to try something maybe a little different than...
read moreHow to get your offer in front of people that will buy from you
How do you get your offer in front of people that will buy from you? Today I want to cover another misconception that I've come across in my 20 years serving business owners. This is an error that a lot of business owners make when they're trying to market their...
read moreCreate a brand experience your customers will love
I want to touch in this blog on branding for your business and getting you to look at how to create a brand experience your customers will love, whether you have an in-store service business or you are completely online. Either way, you will be offering touch points...
read moreYour personal brand needs to be visible in your business
Your personal brand needs to be visible in your business. Here's why. One of the mistakes I see some business owners make, and I made this huge mistake when I started my copywriting business, is hiding behind their business. I made the mistake of hiding behind the...
read moreHow to write copy that resonates
Today I want to give you a little copywriting tip around how to write copy that resonates with your target audience. First of all you need to identify who your target audience is. Next, you need a way that you can communicate with them on a mass level where you can...
read moreWhy you must put out content your audience understands.
Are your putting out content your audience understands? I just want to clear up one definition and this is as a result of my sister, who's not in the business of marketing nor does she run her own company. So she is not concerned with anything to do with marketing...
read moreWhy your leads aren’t converting
Let's look at lead generation and in particular lead conversion. What does that mean? Lead generation is the activity of bringing people to your website or your sales page. If you have good lead generation that means you've got traffic coming over to your website....
read moreI virus-proofed my business – should I have bothered?
When COVID-19 first hit and lockdown forced the population into their homes, I thought my business was "virus" proof. I was wrong. You see, over the years, I've been adopting Cloud technologies and onboarding apps that would improve productivity, allow my teams to...
read moreTaking stock during COVID-19 lockdown
We are all battling the Covid-19 virus in this first half of 2020. It's not a turn of events many of us envisaged and fleeting hopes that it would resolve in a few weeks have proved unfruitful. Different countries have taken their own approached to controlling the...
read moreWhy being an author is great for your personal brand
Always thought of being an author one day but can't write a book? I've been talking recently about how to set up your personal brand and how to establish your personal brand and get your name out there. One of the ways you can establish a personal brand is being an...
read morePrioritise your tasks
If it's not a priority, it won't get...
read moreHow better time management gave me my time back and you can claim yours too
Well, the new year is well upon us now. Writing 2020 takes some getting used to but it's exciting to be entering into this new decade. It's time to take stock of how you manage your time and how better time management can make ALL the difference. In fact if you change...
read moreA decade in review part 2
I've had the chance to take another look back at the last decade thanks to an exercise put out by Marie Forleo. What have you done you are most proud of in the last decade? Apart from bringing my children from tweens into adulthood and proudly watching them come...
read moreA decade in review – growth, overheads, a rat, the Cloud and a possible dynasty!
As we are about to usher in not just a new year but a new decade, I'm taking this period of contemplation to look back at the last 10 years - a decade in review both as my time as a copywriter, working with my clients, building and changing my business and bringing...
read moreIs reading becoming a forgotten skill?
The reason I ask is that this week I've had three simple short messages misread by the readers. It had me scratching my head. Was I failing to communicate? Were the communications too complicated or convoluted? I looked hard but no, they were straight forward and easy...
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