Posts by Ange Dove

How to create great content without the overwhelm

create great content

How to create great content without the overwhelm? As business owners, we all want to be visible, to get exposure for our business. One way of doing that is to create great content. So I want to look in this blog at what is content, why do you need to create it, what kind of…

Read More

Stick with it. Consistent marketing get results

consistent marketing

When the first attempt at anything doesn’t work, do you give up or stick with it and try again? Of course, you try again. Why would marketing your business be any different? Like anything else it requires consistent marketing. I want to talk today about this misconception some business owners have when they’re trying to…

Read More

Why you need to be an authentic brand

When building your brand, don’t try to be what you are not. That’s hard to live up to. Build an authentic brand that isn’t trying to be something it’s not.  You want to show up as yourself, but the highest version of yourself. But it needs to be YOU! Really own who you are as…

Read More

How to communicate value for your customers

communicate value

If you’ve listened to me or know me, you know you have to not only create value for your customers but communicate value.    But how do you communicate value? Well, first of all you need to be able to communicate in a very simple way to your perspective target audience or your customers. You…

Read More

How to stand out

How to stand out

It’s the perennial problem for every marketer – how to stand out and get noticed by your prospective customers Do you have a prospective customer you’ve been chasing for so long and who has been ignoring you? You need to try something maybe a little different than just social media or email marketing. You need…

Read More

How to get your offer in front of people that will buy from you

people that will buy from you

How do you get your offer in front of people that will buy from you? Today I want to cover another misconception that I’ve come across in my 20 years serving business owners. This is an error that a lot of business owners make when they’re trying to market their business. They try to get…

Read More

Create a brand experience your customers will love

create a brand experience

I want to touch in this blog on branding for your business and getting you to look at how to create a brand experience your customers will love, whether you have an in-store service business or you are completely online. Either way, you will be offering touch points where your customers get to experience your…

Read More

Your personal brand needs to be visible in your business

your personal brand needs to be visible

Your personal brand needs to be visible in your business. Here’s why. One of the mistakes I see some business owners make, and I made this huge mistake when I started my copywriting business, is hiding behind their business. I made the mistake of hiding behind the business and not developing my own personal brand.…

Read More

How to write copy that resonates

Today I want to give you a little copywriting tip around how to write copy that resonates with your target audience. First of all you need to identify who your target audience is. Next, you need a way that you can communicate with them on a mass level where you can send them a survey.…

Read More

Why you must put out content your audience understands.

content your audience understands

Are your putting out content your audience understands? I just want to clear up one definition and this is as a result of my sister, who’s not in the business of marketing nor does she run her own company. So she is not concerned with anything to do with marketing that pops up on her…

Read More

Why your leads aren’t converting

why your leads aren't converting

Let’s look at lead generation and in particular lead conversion. What does that mean? Lead generation is the activity of bringing people to your website or your sales page. If you have good lead generation that means you’ve got traffic coming over to your website. That’s a great position to be in – until you…

Read More

I virus-proofed my business – should I have bothered?

When COVID-19 first hit and lockdown forced the population into their homes, I thought my business was “virus” proof. I was wrong. You see, over the years, I’ve been adopting Cloud technologies and onboarding apps that would improve productivity, allow my teams to collaborate virtually and business was effectively run on the Cloud. We no…

Read More

Taking stock during COVID-19 lockdown

We are all battling the Covid-19 virus in this first half of 2020. It’s not a turn of events many of us envisaged and fleeting hopes that it would resolve in a few weeks have proved unfruitful. Different countries have taken their own approached to controlling the spread based on their demographics and size, but…

Read More

Why being an author is great for your personal brand

being an author

Always thought of being an author one day but can’t write a book? I’ve been talking recently about how to set up your personal brand and how to establish your personal brand and get your name out there. One of the ways you can establish a personal brand is being an author and writing a…

Read More

A decade in review part 2

I’ve had the chance to take another look back at the last decade thanks to an exercise put out by Marie Forleo.   What have you done you are most proud of in the last decade? Apart from bringing my children from tweens into adulthood and proudly watching them come into their own, my personal…

Read More

Is reading becoming a forgotten skill?

The reason I ask is that this week I’ve had three simple short messages misread by the readers. It had me scratching my head. Was I failing to communicate? Were the communications too complicated or convoluted? I looked hard but no, they were straight forward and easy to understand. The readers just hadn’t taken the…

Read More

Work in style, I say!

I love that teacup you see in the picture there, and I’ll tell you why as this blog progresses. But I need to set the stage first. Keep It Simple Stupid In 2018 and 2019, I have been focusing on simplifying my business, the way I work and my life. I’ve been intent on getting…

Read More