Archive for November 2020

Stick with it. Consistent marketing get results

consistent marketing

When the first attempt at anything doesn’t work, do you give up or stick with it and try again? Of course, you try again. Why would marketing your business be any different? Like anything else it requires consistent marketing. I want to talk today about this misconception some business owners have when they’re trying to…

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Why you need to be an authentic brand

When building your brand, don’t try to be what you are not. That’s hard to live up to. Build an authentic brand that isn’t trying to be something it’s not.  You want to show up as yourself, but the highest version of yourself. But it needs to be YOU! Really own who you are as…

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How to communicate value for your customers

communicate value

If you’ve listened to me or know me, you know you have to not only create value for your customers but communicate value.    But how do you communicate value? Well, first of all you need to be able to communicate in a very simple way to your perspective target audience or your customers. You…

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How to stand out

How to stand out

It’s the perennial problem for every marketer – how to stand out and get noticed by your prospective customers Do you have a prospective customer you’ve been chasing for so long and who has been ignoring you? You need to try something maybe a little different than just social media or email marketing. You need…

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How to get your offer in front of people that will buy from you

people that will buy from you

How do you get your offer in front of people that will buy from you? Today I want to cover another misconception that I’ve come across in my 20 years serving business owners. This is an error that a lot of business owners make when they’re trying to market their business. They try to get…

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Create a brand experience your customers will love

create a brand experience

I want to touch in this blog on branding for your business and getting you to look at how to create a brand experience your customers will love, whether you have an in-store service business or you are completely online. Either way, you will be offering touch points where your customers get to experience your…

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Your personal brand needs to be visible in your business

your personal brand needs to be visible

Your personal brand needs to be visible in your business. Here’s why. One of the mistakes I see some business owners make, and I made this huge mistake when I started my copywriting business, is hiding behind their business. I made the mistake of hiding behind the business and not developing my own personal brand.…

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How to write copy that resonates

Today I want to give you a little copywriting tip around how to write copy that resonates with your target audience. First of all you need to identify who your target audience is. Next, you need a way that you can communicate with them on a mass level where you can send them a survey.…

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Why you must put out content your audience understands.

content your audience understands

Are your putting out content your audience understands? I just want to clear up one definition and this is as a result of my sister, who’s not in the business of marketing nor does she run her own company. So she is not concerned with anything to do with marketing that pops up on her…

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