Archive for December 2019

A decade in review part 2

I’ve had the chance to take another look back at the last decade thanks to an exercise put out by Marie Forleo.   What have you done you are most proud of in the last decade? Apart from bringing my children from tweens into adulthood and proudly watching them come into their own, my personal…

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Is reading becoming a forgotten skill?

The reason I ask is that this week I’ve had three simple short messages misread by the readers. It had me scratching my head. Was I failing to communicate? Were the communications too complicated or convoluted? I looked hard but no, they were straight forward and easy to understand. The readers just hadn’t taken the…

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Work in style, I say!

I love that teacup you see in the picture there, and I’ll tell you why as this blog progresses. But I need to set the stage first. Keep It Simple Stupid In 2018 and 2019, I have been focusing on simplifying my business, the way I work and my life. I’ve been intent on getting…

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How your good intentions can really piss people off

Writing letters or emails is a challenge.  If you aren’t aware of that then you may be doing it all wrong. Crafting a letter or email is (or should be)  challenging. Why? You are not there to convey the body language and facial expressions that are so crucial in communication.   When your audience only…

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Lesson learnt

Two things culminated today that made me look at my own behaviour and consider whether I’d set people’s expectations up to believe one thing when I knew I meant another. And I guess I’ve done it loads of times in my life. I was a people pleaser. I found it easier under pressure to agree…

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I’m a copywriter. But here’s 28 other things about me

As a copywriter, I’m almost duty bound to blog. But I’m aware that it’s easy to forget that there is a human being behind the words we read. So I thought it important that I lay a few things bare so you can get to know who I am. I give a nod here to Grant…

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Copy Warrior never takes the easy road

As the Copy Warrior, my role goes beyond taking briefs and spewing out relevant copy as a paid copywriter. It’s about really taking care of my clients. Making sure that not only do they get the copy they want, but they get the copy they NEED. It’s as much protecting their corporate reputation as creating…

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What is a Copy Warrior and do you need one?

What image does the word “warrior” conjure up for you? Probably a mythological soldier type ready to go to war for what he – or she – believes he – or she- has to protect. Sword and shield in hand. Well, that’s pretty much what springs to mind for me. I’m the Copy Warrior –…

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