Archive for March 2019

Do your potential customers get what you do, really?

One of the most common mistakes I see businesses make in their marketing is not clearly communicating what it is they actually do and the obvious benefit that brings to their clients. They think what is obvious to them should be obvious to EVERYBODY. But I’m here to tell you that is simply not so.…

Read More

Marketing to Gen Z – you can forget gender

I’ve been brand writing recently for a hospitality company marketing to Gen Z. Research into the target market brought up some really interesting facts for the project, and for me personally. Gen Z are those who are just now entering adulthood and finding their place in the world. And it so happens to be where my kids…

Read More

Content is king of online marketing for generating more leads

I thought I’d spice things up this week with a video on online marketing. This is the first of a three-part series I’ve put out as an introduction to online marketing, and how to become a content creation machine for your business and get leads online. Today is the golden age of marketing. We have literally never had…

Read More

Creating an irresistible brand with one of my coaching clients

Creating an irresistible brand I had a fruitful discussion with one of my coaching clients today about creating an irresistible brand. We discussed strategies to develop multiple revenue streams for her business off her brand. And it occurred to me that the information we discussed would be useful to any business owner looking to maximise…

Read More

How to be more productive in content creation

You know you’ve got to be putting content out there. But you’re battling against time as usual. And perhaps ideas too. You need to find out how to be more productive in content creation. Or do you? There’s so much out there about being productive, about increasing your productivity. There’s great books such as Get…

Read More