How to market my business? is a question many small business owners face. Are you marketing your small business with passion and drive? Or is it the bane of your life? I’ve been thinking recently about how I can help my clients, who are mostly small business owners struggling with marketing their businesses.
And I’ve realised that like anything else in life, it all comes down to MINDSET.
Getting in the right mindset is HUGE! It absolutely governs everything you are going to do to market your small business.
If you think you can or you think you can’t, you’re right. Well that’s how it works with marketing too. It’s all about the mindset folks!
So how do you get into the right frame of mind around marketing your small business?
Here’s 5 crucial tips to get you thinking the right way and shifting your mindset so that you absolutely can market your business with passion and drive!
1. You MUST have a marketing plan.
It’s like anything else in life, right? You’ve got to know in what direction you are going. You need to define your target market. You need to establish where to find them and how to communicate with them. You need to make sure your core message resonates with them on a personal level. To get this done well, you need to PLAN!
2. Get content across multiple platforms.
Maybe you’re comfortable with Facebook and absolutely hate Snapchat. That’s not the issue. If your target audience hangs out on Snapchat then that’s where you need to be! But more than that, you need to be across quite a few platforms to really have a reach. One is not enough. Get yourself out there. It’s not difficult to create one piece of content and knock it out across a few platforms.
3. If you have a business, you are in the MARKETING business.
There’s no escaping it. You have a business? You need to market it. So no matter what role your name card states you do, you are a marketing executive/manager, whatever. Own it.
4. Adopt regular habits to create regular content.
Successful people adopt successful habits and perform them religiously each day. Adopt habits that will enable you to get your content out on a daily basis. And stick to them!
5. How to market my business? Remember that marketing is the key to growing your business.
Let me say that again. Marketing is the KEY to GROWING your business. If you focus on nothing else in your business this year and just make marketing your priority, you WILL see results. You WILL increase leads and convert them to regular clients.
If you still have questions around “how to market my business”, do give me a call and I’ll be glad to provide some guidance. Remember …
… Marketing your business is not optional. It’s an absolute must!
Author: Ange Dove
Ange Dove is an author, mentor and master copywriter. The founder of content creation agency, Proof Perfect, Ange is also known as your Copy Warrior, protecting your corporate reputation with words that count. Get in touch to get Ange to go to battle for your copy. Always MarketSMART.