Sparking the entrepreneurial spirit in primary students with my marketing advice

Last week I had the opportunity to spend some time at a local primary school for girls and give them some valuable marketing advice. And honestly, it was a bit of a treat to take some time out of my hectic schedule and spend a morning with some seriously inspiring kids!

marketing advice

I was invited to visit the school to empower the girls with some solid marketing advice for their latest project: the end-of-year school bazaar. Like a much cuter and less cut-throat version of The Apprentice, the girls will be setting up their own stalls at the bazaar, selling a selection of products and competing to raise the most profit for a charitable cause.

So what did I cover?

The importance of knowing your market

OK, so school might not quite be the world’s most competitive market, but a good first rule in business is knowing how to choose the right product. There’s no point selling sweets if the other kids want chocolate, right? So I suggested the girls conduct a survey to ask the younger kids in school what kinds of products they’d like to buy, and then select their product to meet that demand.

The girls were worried about pricing their products – what if they charged too low and didn’t make a profit at all? So I also explained a simple method they could use to discover their break-even point. From there, they were able to determine a suitable pricing structure.

How to build a brand identity and marketing strategy

Standing out from the crowd is all about the brand! I explained to the girls how a strong brand would create a greater perceived product value and allow them to mark up their prices. I also taught them how they could create a buzz around their brand by sharing product teasers on social media and designing advertising posters to decorate their stalls on the day.

Marketing advice only goes so far on the day

The groundwork is important. But sales skills are crucial! To demonstrate the best way to close a deal, we talked about sales targets and tactics. I suggested each group select one person to take charge of the stall on the day itself. That person would be responsible for driving sales, drawing potential customers in and pushing the whole team to hit their targets. Every person who walks by is a missed sales opportunity. Pull them in!

And I learnt something, too!

By far my youngest audience yet, the class proved to be very receptive to my suggestions for marketing and pricing their products. I don’t know whether there were some future leading businesswomen in that room (I hope so!), but regardless, I wanted them all to realise that they are more than capable of starting their own business one day.

I discovered that children are incredibly receptive to marketing advice and can grasp the concepts really quickly. Not only was it incredibly rewarding to meet with some mini entrepreneurs in the making, but it was wonderful to see a school providing opportunities like that to 11- and 12-year-olds. I would have loved an opportunity like that when I was at school!

Do you remember the moment you discovered your entrepreneurial spirit?


It’s funny how the universe gives back!

I’m sure you’ve had the experience before when you didn’t give something much thought and it never really entered your world then when you focussed on it, it magically started appearing everywhere.

OK, I don’t think I’m making much sense. Let me give you an example. You decide to buy a certain model of car in green thinking you hadn’t see it around at all so you’ll be unique, then suddenly everywhere you look the same model drives by in the very same colour you had just bought. And you realise it wasn’t that it was unique, it was just you hadn’t been focussing on it.

Well the same kind of applies when you “put your message out there to the universe” so to speak. You tend to get what you need at the time you need it.

Now before you freak out and start saying, this isn’t our Ange writing this, I have to be honest. I’m not completely sure about this law of attraction stuff. But I do know that I come across these so called coincidences on too many occasions for them to really be coincidences.

For instance, last month, we did some event marketing for a client’s event and the client started lamenting to me about how stressful the management of the whole event had been because she had to deal with SO MANY DIFFERENT VENDORS for different elements of the event.

“Ange, I don’t understand why an event management company doesn’t do the marketing of the event for clients. Now if you guys did the event management as well as the marketing, this whole thing would have been so much easier and I’d have peace of mind knowing my event was in safe hands.”

Well at the time I thought her reasoning was ridiculous. I run and marketing company not an events management company. How could she possibly think I should be doing events management? But then I started thinking, well what if we did manage the events as well as the event marketing?

Well that thought was shelved almost instantly I can tell you, no matter how much I wanted to be able to deliver for my clients! After all, I knew nothing about organising events. I’m not even a big party-going animal!


The very next day I was speaking at an event and got to network with the attendees. One of them introduced himself and after a while said to me: “I think you should meet my wife. I think you two will really hit it off and you have some synergies you may be able to work on.”

So a meeting was arranged, and he was right. His wife Jini and I did hit it off, and guess what? She was running an events management business and needed support with event marketing! How bizarre!

To cut a long story short, we teamed up and that’s how I got into the events management business!



the missing piece
of your marketing puzzle.


Is marketing your business too complicated?

The importance of a marketing action plan. I’ve been speaking to some of my small business clients over the last few weeks about the challenges they face putting their small business marketing plans into action.

The same responses kept coming up time and time again:

  1. I just don’t have time to do it all, keep up with it all or orchestrate it all
  2. I don’t really know that much about online marketing so we stick to the offline channels only
  3. I try some online marketing but to be honest I’m just targeting everyone and hoping something sticks because it’s too expensive or time consuming to put things out to different target audiences
  4. I’m not sure I’m reaching my target audience or even that I really know who my target audience is
  5. What marketing plan?

For response 1: I get it. You really need to be focussing on your business and hand over the marketing to someone who has the time and means to get your plans into action.

For response 2: You’re missing out on so much! The world’s moved. It’s all online. Think of the younger generation today – grown up on technology. This is the majority of you buying public and the percentage is only going to get bigger with every year! Get online!

For response 3: It’s great that you are doing things, but hoping against hope is not much of a strategy. You need to get in front of the right people and laser focus your marketing.

For response 4: Knowing who you are communicating to is crucial. You need to be speaking the language your audience can relate to or you are wasting your time.

For response 5:  Call me!

What could we do to help small businesses market better?

So I got to thinking: Since so many small businesses seem to face the same challenges, and since it’s small businesses that need marketing support the most, why don’t I come up with a system for them to systemise their marketing actions to make it easier to manage – a marketing action plan.

Then it would make it cheaper for my business to be able to manage their whole plan for them at a FAR lower cost than if they came to us on an ad hoc basis.

So I put together a monthly marketing action plan called Market My Business For Me that we can systematically action for any small business for less than it would cost for them to employ ONE good marketing manager per month.

And with that manageable fee, they get not one marketing support staff but our ENTIRE team working for them AND they get all their marketing communication pieces written and designed and uploaded for them into the bargain!

I am so excited to roll this out because I foresee that it is going to help a LOT of small businesses to get in front of the right customer and convert interest into DRAMATICALLY increased sales.

After all, you can’t sell if no one knows you are out there. It’s all about getting seen, and seen in the right places by the right people.


A FREE marketing toolkit for businesses that want to get started right now

I know that some of you are desperate to get going, so I’ve also put together a marketing action plan – a marketing toolkit packed with the essential elements to get you going if you want to handle it all yourself.

So head on over to download it now, and do get in touch with me if you have any questions getting it going. I’ll be glad to help.

So looking forward to talking to you!


the missing piece
of your marketing puzzle.