Reframe your marketing message for results!

If you’re not getting the positive reactions you hoped as you send out each marketing message, maybe you are simply not speaking your potential client’s language.

Try reframing the marketing message

You may think your marketing message is clear, but it’s really all about perspective, and perhaps your client is looking at things a different way. Perhaps you need to be reframing the conversation.

Reframing works.

Here’s what happened to me recently as an example of the POWER of this!

I’d been to see a client knowing that my marketing services could definitely help the business. And guess what? The marketing manager of the company I visited agreed! Project won, right?

WRONG!

You see, I didn’t have to convince him. I had to convince his boss.

So project won, right?

STILL WRONG!

I couldn’t get in front of his boss because I had to rely on the marketing manager to “sell” me before I got a meeting.

What I didn’t think about hard enough was HOW I could help the marketing manager to sell me. I assumed (never assume folks!) that he would be able to do it alone.

I sent him my presentation deck as support. The portfolio alone should wow, right?

WRONG AGAIN!

I even did a sample page writeup for him to show the boss. He paid me for that but then … silence.

So I assumed (don’t do that) that the writeup hadn’t impressed or that he hadn’t been able to convince the boss, and I left it alone.

Life and business went on.

Six months down the road, I introduced new service offerings in my marketing agency and started promoting those services.

I even wrote a book and gave it away to my clients FREE into the bargain!

Then I got an email from … guess who?

RIGHT! The marketing manager who had been unable to sell me to his boss. And he told me that this was ALL that had been holding the project back. He hadn’t been able to convince his boss to go ahead. He couldn’t sell the value of my services.

But he had GOOD NEWS. He had finally gotten through!

So what did the convincing?

Would you believe, MY BOOK! 11 Reasons Why Your Business Is Not Growing. (Still available to download here.)

It had helped the marketing manager reframe the conversation. It had helped him present 11 solid arguments as to why his boss NEEDED to act, and why I, as a marketing authority, was the person to help!

So next time you fail to get your client’s buy-in, try reframing your marketing message by reframing the conversation.

 

 

 

 


content-queen-ange-dove

the missing piece
of your marketing puzzle.

 

Is marketing your business too complicated?

The importance of a marketing action plan. I’ve been speaking to some of my small business clients over the last few weeks about the challenges they face putting their small business marketing plans into action.

The same responses kept coming up time and time again:

  1. I just don’t have time to do it all, keep up with it all or orchestrate it all
  2. I don’t really know that much about online marketing so we stick to the offline channels only
  3. I try some online marketing but to be honest I’m just targeting everyone and hoping something sticks because it’s too expensive or time consuming to put things out to different target audiences
  4. I’m not sure I’m reaching my target audience or even that I really know who my target audience is
  5. What marketing plan?

For response 1: I get it. You really need to be focussing on your business and hand over the marketing to someone who has the time and means to get your plans into action.

For response 2: You’re missing out on so much! The world’s moved. It’s all online. Think of the younger generation today – grown up on technology. This is the majority of you buying public and the percentage is only going to get bigger with every year! Get online!

For response 3: It’s great that you are doing things, but hoping against hope is not much of a strategy. You need to get in front of the right people and laser focus your marketing.

For response 4: Knowing who you are communicating to is crucial. You need to be speaking the language your audience can relate to or you are wasting your time.

For response 5:  Call me!

What could we do to help small businesses market better?

So I got to thinking: Since so many small businesses seem to face the same challenges, and since it’s small businesses that need marketing support the most, why don’t I come up with a system for them to systemise their marketing actions to make it easier to manage – a marketing action plan.

Then it would make it cheaper for my business to be able to manage their whole plan for them at a FAR lower cost than if they came to us on an ad hoc basis.

So I put together a monthly marketing action plan called Market My Business For Me that we can systematically action for any small business for less than it would cost for them to employ ONE good marketing manager per month.

And with that manageable fee, they get not one marketing support staff but our ENTIRE team working for them AND they get all their marketing communication pieces written and designed and uploaded for them into the bargain!

I am so excited to roll this out because I foresee that it is going to help a LOT of small businesses to get in front of the right customer and convert interest into DRAMATICALLY increased sales.

After all, you can’t sell if no one knows you are out there. It’s all about getting seen, and seen in the right places by the right people.

 

A FREE marketing toolkit for businesses that want to get started right now

I know that some of you are desperate to get going, so I’ve also put together a marketing action plan – a marketing toolkit packed with the essential elements to get you going if you want to handle it all yourself.

So head on over to download it now, and do get in touch with me if you have any questions getting it going. I’ll be glad to help.

So looking forward to talking to you!


content-queen-ange-dove

the missing piece
of your marketing puzzle.