Do your potential customers get what you do, really? I mean, really? Or are you leaving a sh*tload of money on the table???

One of the most common mistakes I see businesses make in their marketing is not clearly communicating what it is they actually do and the obvious benefit that brings to their clients.

They think what is obvious to them should be obvious to EVERYBODY. But I’m here to tell you that is simply not so.

Over the Christmas holidays, I discovered an awful truth. I’ve been guilty of exactly the same thing! The Content Fairy Godmother had dropped her magic wand!

And I have my wonderful sister to thank for waking me up to it.

You see, over the past few months, posts on my various social media platforms have focussed heavily on ‘content’, as that is what we ‘do’. That app you can use to analyse the most common words you use on Facebook clearly illustrated ‘content’ as the most common word in my posts, just to crystalise the point.

So, while I was back in the UK in December, my sister decided to ask me the question that had been bugging her about my posts for months: “Just WTF is ‘content’??!” She’s pretty blunt, my sis!

She went on to rage that to her, ‘content’ is the tea in her mug or the biscuits in the biscuit tin. In simpler times, THAT was the meaning of ‘content’.

“What the hell is content marketing? What is it that you actually do???”

Wow, did that open my eyes! And she works high up the corporate ladder. It really got me thinking.

How many people we are marketing to about ‘content’ feel like my sister? How many just aren’t familiar with the jargon terms that digital marketers use as a matter of course every day? How many potential clients had I alienated? And not just alienated! Failed!

How many businesses had I failed by not speaking THEIR language but ASSUMING they understood MINE???

I was devastated! You see, I see it as my OBLIGATION to help as many business owners and marketing executives as I can to really ramp up their marketing effectiveness.

But if I was falling at the first hurdle by not even selling across what I do and why they NEED content marketing as part of their marketing strategy, then I’d failed them. Period!

The Content Fairy Godmother needs to sparkle her magic fairy dust much wider!

And it’s so frustrating for me because businesses need to understand just how important ‘content’ is for them in this digital era.

They need to be clear on

  • where their customers hang out online
  • who their customers really are
  • that not all customers are equal
  • that a one-size-fits-all campaign doesn’t work as you can’t please all people all the time
  • where their potential customers go and where to find them
  • what their potential customers’ pain points are
  • what level to engage customers at
  • how Google will reward or penalise their marketing efforts by the ‘content’ they put out
  • how we live in a ‘give first’ world and why it’s important for their marketing
  • why buyers buy and why they don’t.

And it all comes down to – you guessed it – CONTENT!

So when my sister woke me up to the simple fact that not everyone gets ‘content’ and why ‘content’ is so important to marketSMART, it really got the Content Fairy Godmother in me riled up.

I realised that I need to educate and give value to businesses so they can understand HOW MUCH MONEY THEY ARE LEAVING ON THE TABLE, especially if they don’t get the concept of ‘content’ or content marketing, and how crucial it is to the business they do.

So that’s going to be the focus of my communication over the next month.

Because it’s my obligation to make sure that you get this.

That you understand how the scene has changed. That what got you here, won’t get you to where you need to be next. And thankfully, you don’t have to be left behind.

And the good news is that it’s NEVER BEEN EASIER OR CHEAPER to get in front of customers that will buy from you, IF YOU KNOW HOW.

It’s my OBLIGATION to make sure you know why and you know how.

I’m so excited to share this with you!

Do follow me so you don’t miss out on what’s coming up. I want you to be able to MAXIMISE your marketing in 2017 and really see results!

Remember. Don’t just market. MarketSMART!

If you recognise right now that you’ve been leaving money on the table and don’t want to wait for my future posts, book me now for a complimentary marketing audit session.

Content is king of online marketing for generating more leads

I thought I’d spice things up this week with a video on online marketing. This is the first of a three-part series I’ve put out as an introduction to online marketing, and how to become a content creation machine for your business and get leads online.

Today is the golden age of marketing. We have literally never had it so good!

Yes, there’s a lot of noise out there, and you still have to market smart to get your voice heard, but compared to 20 years ago, we’ve got it easy!



Before the Internet (can you remember those days? How did we manage?), marketing was almost a one-way street. We put out an ad but didn’t really have much control over who saw it. Then we had to wait to see what impact it had. Interaction with and understanding of our target market was a hard thing to come by.

But today, we are so spoiled by comparison! Here’s why:


1. We get to interact with our audience and find out exactly what they want and then we can just give it to them!

2. We don’t share our content with everyone. Oh no. We are choosy about who we communicate to because now we can choose so precisely who we want to target – those that we know WILL buy from us.

3. We get to share what we know and set ourselves up as experts in our field – the authority on the subject matter. That builds trust with our buyers.

4. And the part I love the most – potential customers come to us not the other way around! Inbound marketing is just so much more pleasant because you are delivering what your customers want and when they value what you offer, that’s a win-win for all.

5. And get this – there are so many cool software tools out there that let us automate the entire process from planning, creating, curating and sharing content to scheduling it for publication to the right platforms. It’s so easy!

I mentioned value earlier. The content you put out should be valuable to your customer. So what makes it valuable?

It’s got to be:

  • Relevant
  • Timely
  • Educational
  • Easy to follow and implement
  • Engaging

That’s all well and good. But why do you need to get to grips with online marketing in the first place? We’ve seen how it can benefit your customers. But what do you get in return?

You’ll love this …

  1. You’ll get noticed.
  2. You’ll be seen as an authority.
  3. Your customers will trust you.
  4. Your network will grow.
  5. You’ll build your personal AND business brand.
  6. AND your business will grow.

That’s six great reasons to get good at content marketing.

Watch out for my next video where I’ll cover how to mix up your content by delivering it in different ways. As we mentioned earlier, the more places you can show up, the more you’ll get noticed and the leads will flow in.

Want to get up to speed on becoming a content machine? Click the link and scroll down to download my free report here.



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